The Lipstick Hippy

Starting from a template, I customised the store to fit the client's needs and gave it a unified brand identity within the first few weeks. Across seven months I handled all of the brand work myself — logo design, colour palette, graphics, and email marketing campaigns — and, where the platform couldn't support a custom recipe builder, designed a bespoke Photoshop template the client could use to send recipes to customers.

I built the store in Wix's low-code editor so the client could manage day-to-day changes themselves without incurring extra cost. I rapidly prototyped the design and functionality, then worked closely with the client to teach them the platform and handle larger updates.

The site brought together a range of plugins and ongoing maintenance — email marketing campaigns, a blog, a full store with custom shipping and payment options, an authentication and login system, and a subscription-only member portal.